Agent Responsibilities

📢 Marketing Responsibilities

• Participate in on- and off-site outreach events

• Post stories or updates on social media during events

• Distribute flyers and marketing materials as needed

• Track outreach contacts in Entrata

• Support property-wide campaigns (giveaways, move-in specials)

🧾 Administrative & Leasing Responsibilities

• Update Entrata notes, tasks, and follow-ups daily

• Track leads through the full leasing funnel

• Communicate gift card/concession preferences before lease generation

• Monitor unit availability and maintain updated knowledge of availability

• Place leads in Matrix or request to have them placed by manager

• Reach out to all neglected leads daily

• Clear the Entrata Dashboard daily

• Respond to all new leads within 1 hour

• Schedule and confirm tours

• Execute engaging, informative tours

• Input Entrata notes after all touchpoints

• Handle objections and recommend floor plans

• Guide applicants through the leasing process

• Confirm all move-in paperwork is submitted

• Follow their lead through the lifecycle and complete all pre-move-in steps

🤝 Team & Communication Responsibilities

• Hand off leads properly with context and notes

• Keep manager in the loop on hot or urgent leads

• Shadow tours during training periods

• Attend all staff meetings and contribute during activities

• Maintain clear, respectful communication with all team members

🧼 Professional Expectations

• Maintain professional dress and attitude at all times

• Arrive on time and ready to work your assigned shift

• Keep the front office and tour path clean and stocked

• Uphold fair housing practices and represent the community brand